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Do you know what this is - 1 Jun 2026 - (231 words) - Jaynes Baby Bank

Do you know what this is?
It's a completely new way of delivering babies.
For decades, the tools to assist women giving birth have barely changed, until now.
Forecepts have been used in one form or another for hundreds of years.
But a new medical device, the Odun Assist, is designed to cause less trauma for babies and their mothers.
Obstetrician Dr Emily Houghton and Charlie Fuller, who is the vice president of the company that makes the device, join me on Women's Hour to explain just how it works.
It works through a soft air cuff that we sit the whole way around the baby's head.
And that air cuff is designed to be more gentle for babies and then that air cuff is what the operators use to help guide the baby through the birth canal.
It is mad if you think how medicine has changed.
This is the first innovation in since the 1950s.
If we can make something that is safer for mums, safer for babies, that women want an alternative, it's our duty to do this.
We're not coming in saying this is the the only option available.
It should replace everything.
Actually, what matters to us most is that women have a choice.
They have an option and an option for a gentle alternative to assisted birth.
Beautiful!
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